5 Things You Should Know – Part 338

Here are 5 things you should know.

1. If an oncoming vehicle is flashing their lights at you for no reason it’s likely there is a cop up ahead attempting to catch you speeding with radar.

2. Most advertising is not intended to make you immediately want to buy the product. The vast majority is “brand marketing”, which is simply intended to make you familiar with the product, which makes you more likely to purchase it in the future.

Have you ever seen an ad and wondered, “Who’s going to want to go buy a bag of Doritos after watching that?“

As a consumer, it’s important to understand the difference between brand and direct marketing, so you’re aware of how marketing is influencing your consumer behavior and help you make informed choices.

Direct marketing is something like an infomercial or a podcast ad with a promo code. There is a very clear call to action in the ad, (“Use our promo code to get 15% off” or “Call now and try yours today!”). The ad attempts to be persuasive, so you’re actually likely to immediately go and buy the thing.

But, the vast majority of all marketing is “brand marketing”, whose purpose is simply to make you aware of and familiar with the product. The idea is that the next time you need to buy that type of thing (maybe you’re at the store in the paper towel aisle), you’ll instinctively and subconsciously start with a brand you’re familiar with. You probably won’t even recall seeing an ad for it, but you might look at the options and think, “I’ve never even heard of PaperPal, it can’t be good. Oh, look, Bounty! I know them”. You might think it’s because you saw them at a friend’s house, but you probably just saw them in an ad. This sounds crazy, and you might be thinking “I’d never fall for that”, but it works. It works so well that billions of dollars a year are spent on brand advertising alone.

So, the next time you’re wondering how on earth an ad about an ostrich playing cricket could possibly make you want to buy life insurance, remember that it’s probably brand advertising. And later, when you’re evaluating life insurance options, make sure you’re actually choosing the best value, not just the one with the name you recognize. You probably recognize it because you’ve seen ads for it.

3. This is how you can fall asleep.

An experience shared by a person suffering from insomnia for 16 years. This is how she solved it.

” This system has allowed me to plan the exact moment I fall asleep. And if I want to sleep earlier or later I just adjust accordingly. If you successfully use this for 4 months you’ll have taught yourself how to fall asleep and you won’t need such a strict regiment anymore.”

1. Be outside during daylight for at least 30 minutes each day.

2. Set automated blue light filters at 17:00 on all devices, use dark themes.

3. Buy and set all smart lamps to dim and warm lights at 19:00.

4. Get your affairs for the next day in order before 20:00. Stop all active thinking and physical activity from 20:00. Don’t eat anything from now on.

5. Drink your last glass of water at 21:00. Stop all stimulating communication from now on. This means no WhatsApp and no storytime with your partner.

6. Take 6mg of melatonin* and 500mg of magnesium at 22:00 and go to bed.

7. Put in earplugs and read under a red light. Don’t ignore the sleep signal. Put the book away immediately and fall asleep.

8. Tell your partner and friends what you are doing and ask for co-operation.

9. Eliminate every light from your bedroom. This means full blackout curtains, throwing out glowing alarm clocks, putting stickers overall standby/charging LEDs and setting phones to a mode where the screen stays black and all charging LEDs are nonfunctional. Also, make your door light proof by installing draft strips where the light shines through the around the edges.

*(Reduce melatonin to 3mg after 2 months of successful sleeping. Stop taking melatonin after 2 months of successful sleeping.)

4. Because NASA is a public funded entity, most of their videos, images and audio hold no copyright and can be used at your leisure.

They have a huge collection which can be found here… https://images.nasa.gov/

5. White tigers are the products of recessive gene inbreeding and seldom occur naturally. Any zoo or breeding program promoting “save the white tigers” is encouraging this inbreeding to occur.

All white tigers are inbred. They are far more likely to be born with either cleft palates, scoliosis of the spine, mental impairments and crossed eyes.

You can find out more about the truth about white tigers here