Did you know that almost half of all of the people on earth use social media? Are you wondering how to make yourself stand out on social media?
Are you looking to increase engagement and are open to unconventional marketing tactics? In this article, explore these unconventional marketing tactics that will lead to an increase in traffic. Read on to explore these tips and tricks to say hello to increased traffic and engagement for more sales.
Why Use Social Media Platforms?
While you should still be using search engines for organic (free) traffic, it’s a good idea to combine it with social media platforms. This is because it’s a way to promote traffic to your site for free.
You can also use it for collaboration. For example, say you don’t have many customers but you’re looking to get TikTok views, you can pay someone with a following to talk about your product/company to their audience.
First, make sure that you have a website for your audience to visit from social media. Ensure that there’s the option for them to leave comments or feedback when they hop onto your site.
When you have a strong social media presence, it’s a way to increase your sales overall. You’ll want to factor in your ROI (return on investment) as you try different marketing tips.
It’s a way to get your products or services out there with a wider audience. It’s also a way to convert your users into customers.
Digital marketing tactics are a way to research how successful you are online. You can use polls, surveys, or ask for reviews about your services or products.
You can also take a look at what your competitors are doing. This can help you when you’re planning out your strategy online.
1. Have a Free Online Course
The first social media marketing tip is to create a free online course. This is a great way to have your potential audience see what knowledge you have on the subject. In order to have your customers buy from you, it’s about building trust.
In order to create your free online course, it’s a good idea to check out your competitors. Avoid copying them, but instead, figure out how you can stand out. Once your course is created, promote it on social media in order to boost traffic to it.
2. Be Unique
Show off your brand’s personality and uniqueness from the competitors. When you’re unique from others, you’re more likely to stand out to potential customers.
3. Ask Questions
Ask questions that’ll help your audience engage with your product. For example, if you sell hats you can ask your audience who their favorite tie-wearer is.
4. Humanize Yourself
Next, you’ll want to humanize your business and show that you can connect with your audience. For example, you’ll want to have a brand story that your audience can connect with and read.
Share with your audience why you do what you do. If you’re not sure how to make it compelling, reach out to digital marketing specialists.
5. Offer Online Customer Service
Having customer service through social media is a way to help build your business. It’s a way for you to engage with your customers, even when you’re not active online.
You can use AI-powered chatbots that’ll speak with your customers and answer generic questions. It’s also a way for them to send you a message when you’re not available. Another option is to build an online community for your audience to discuss with each other and build your trust.
6. Be Responsive
Avoid being the business that only responds to so many people. Instead, make yourself stand out by responding to more comments. Even if it’s more than 50%, you’ll still stand out from the crowd.
What Are the Best Social Media Platforms?
Facebook is considered one of the best social media platforms for businesses. It’s a great platform when you’re looking to build your email list, target your audience, and increase traffic.
It’s also good for speaking with your potential customers. While it’s not as popular as it once was, it’s still a popular choice among a varied age range.
YouTube is a place where you can create videos for free and upload them. It’s a great way to get the name of your business out there and what you offer.
You can create a video with meaningful content that people can check out, and in the comments leave your website’s link. Consider creating how-to’s since they’re very popular in the online community. If you’re serious about YouTube, make sure that you use SEO (Search Engine Optimization) in order to stand out.
Search engine optimization is what someone types into a search engine. For example, ballet slippers.
Pinterest is great for small businesses, especially websites. It’s a way for you to get your pins out there and have them repinned over time.
Keep in mind that Pinterest, as with other platforms, is crowded so it’s hard to stand out. When you’re creating images and content, it can take time.
Pinterest is a great way to boost traffic and customers. It’s also a way to boost your advertising without having to pay a large sum.
Exploring Unconventional Social Media Marketing Tactics
Now that you’ve explored these unconventional social media marketing tactics, you should have a better idea of which is right for your business. Explore different options, do research, and figure out which method is working, and which isn’t.
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