If you are starting your first online business, then there are a number of things you need to think about. Finding ways to ease the mental load – tools that can take on some of the heavy work for you is essential. This starts at the very beginning, for example, a free logo maker for your brand. Later on you will move towards using more integral and operational tools such as email marketing and even artificial intelligence software. 

Keeping this in mind, here’s a look at the best tools to use when starting your first online business and how they will help it to blossom:

Web Design Tools For Creating An Identity

We have mentioned utilising a free logo maker, and whilst this is  important, it is only the first step in creating an efficient and market beating business design. If this is an online company, then your website is going to be the spiritual home and the face of the store that you are asking customers to buy from. For this reason, it needs to be both accessible and aesthetically pleasing, actively drawing customers in and encouraging them to linger. 

Custom branding is also important here. As well as a logo, you will need a strong company name and slogan which stands out and matches the concept of the business itself. This is going to be the thread that is connected throughout all of your online platforms, including the website, social media, and all the other marketing channels you are choosing to explore. 

Email Marketing For Building Relationships

Speaking of marketing channels, one of the most interesting marketing facts right now is that email remains one of the most effective marketing channels, even in 2023. Most marketing budgets today are being spent on social media marketing, however, with the right email marketing tool, you can ensure that your company will be able to constantly connect with its customers, keeping them engaged with the business without actively seeking it out. That being said, you need tools that will be creative with your email marketing strategy. 

On average, an email open rate for businesses is 19.7%, but this rises by 50% if the emails are personalised to the user. It is essential that your business keeps things personalised and uses this marketing tool to grow closer to the customer,and also recommending products or services that will speak directly to them.

Artificial Intelligence For Increased Productivity

Another tool that is growing more popular in 2023 is data collection through artificial intelligence. Before AI, most data and metrics on company performance and customer incentive were derived manually, which took a large amount of time and often resulted in inaccurate or misread data readings.

It is one of the many facts about AI, however, that you can ensure that your data is completely correct, and wide-spanning, whilst also focusing your time management on other areas of the business. In 2023, nine out of ten businesses have investments in AI technology, but less than 15% actually deploy AI tools in their own workplace. 

This means there is a gap for you to get ahead of the tide and ensure your productivity at work goes beyond your competitors.

Social Media To Influence Buyers

While not exactly “tools”, social media influencers are utilised by many businesses in 2023, pushing their companies forward by reaching out to potential customers who follow the influencers themselves. The best influencers on social media are incredibly business savvy, and they know how to connect users and get them excited. This is why, according to recent statistics, 93% of marketers have used influencer marketing, and the role of the influencer is only set to grow over the next few years. For this reason, it is a good idea to take advantage of this and ensure your business is making itself known on social media. 

This involves, of course, finding the right influencer for you, who will be able to creatively showcase your product or services and get their followers engaged rather than simply aware.

Workplace Brainstorming For Future Innovation

Lastly, the best creative tool for any business lies in the employees themselves. It is important to employ weekly brainstorming sessions – even if your employee base is small – to get the most out of their visions and keep them engaged with where you are going as a company. 

It is the employees, after all, who are at the heart of the business, with many of them building relationships with customers and putting themselves on the front line when it comes to sales. Make sure you have the strategies to put your new employees first, take their wisdom into account and use their own innovative ideas when starting out. This will give your business the tools to not only have a successful first year, but to develop even more successfully in the years to come.


There is no “one” of these tools that will give you a better chance of success than the other. When running a business, it is crucial that you pay attention to every detail and don’t fall behind in a single area. If you do, then it is likely that your competitors will take advantage and end up with a more attractive business as a result. Keep all of these tools in mind and use them to the best of your ability.

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Last Update: April 21, 2023